Ageism affects how we think, how we feel and how we act towards others and ourselves based on age. It imposes powerful barriers to the development of good policies and programmes for older and younger people and has profound negative consequences on older adults’ health and well-being.
The following awareness campaign, created within the Pages project, aims to help the public be aware and recognize the unconscious biases regarding age, something that is critical to counteract ageism.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.